Overview

Price localization allows you to expand to new markets by accommodating your product's pricing to the local willingness to pay.

Stigg's price localization implementation can also be leveraged to test and gradually roll out pricing changes in specific geographies before applying the change to your main markets.

Using Stigg's price localization functionality, you can:

1. Offer your products using different price points in different countries, for example: $X USD in the US, $Y USD in Israel.
2. Offer your product in the local currency per country, decoupled from the current conversion rate, for example: $X USD in the US, ₹Y INR in India.
3. Display the localized prices to customers on your public pricing page and in-app paywalls.
4. When Stigg is integrated with a billing solution (such as Stripe) - bill customers in their local currency, including invoicing, payment collection and receipt generation.

Customers in countries for which no localized pricing has been defined will automatically fall back to using the product's default pricing.

Rolling out price localization to your product can be achieved directly from the Stigg Console using no-code after the initial integration with Stigg.

Prerequisites

Model your pricing in Stigg

Integrate Stigg into your codebase

See it in action

Limitations

Customers can have only one billing currency. This means that when customers have a subscription to paid plan, all other subscriptions will be billed in the same currency. The customer's billing currency is reset once they don't have any active subscriptions to paid plans.