Choosing a checkout experience

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Overview

The checkout experience is the most important stage in a customer’s purchasing journey, and has a direct effect on your conversion rates. Stigg works with the checkout experience of your billing provider and supports 3 checkout experiences, each with a varying degree of required development effort and level of customization:

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Stigg checkout widget

A flexible and customizable checkout experience that can be embedded into your web application or even a standalone page with only a few lines of code.

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Stripe-hosted checkout page

Available when Stigg is integrated with Stripe. Using Stripe’s checkout experience, while delegating the subscription lifecycle management to Stigg. See Integration when using Stripe-hosted checkout for implementation instructions.

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Custom checkout page

In-house built and maintained checkout page that is fully customizable to your brand and needs. Payment details are collected using your billing provider. See the implementation instructions for Stripe and Airwallex.

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Checkout experience comparison

Use this comparison to decide which checkout method would work best for your customers and help you achieve your business goals. The following table compares these options:

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What use-cases does the Stigg checkout widget cover

The Stigg checkout widget is perfectly aligned with Stigg’s capabilities and provides full coverage for all supported use cases during the checkout process, for example:

• Multiple billable metrics
• Volume pricing
• Pay-as-you-go pricing
• Scheduled downgrades
• Downgrade to free
• Handling of prorations and credits
• Using promo codes
• Grandfathering

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The bottom line

The Stigg checkout widget is optimized for SaaS and allows - with minimal effort - to create a complete checkout experience for smooth and easy conversion. The widget allows you to easily make pricing changes and have them automatically reflected in the checkout widget without any additional line of code. On the other hand, you may want to keep your current checkout experience at this point, or use Stripe’s solution, being a leader in the billing industry. In that case, take into consideration that additional effort will be required on Stigg end.